Constructive Criticism: Witches Wit
Posted by Pagan Librarian on October 27, 2010
There was a big calling out recently involving 
a brewery that made a very tasty beer, but with a tasteless label. Lost Abbey’s latest brew, “Witches Wit” depicted a woman burning at the stake. As you can imagine, this was quite offensive to today’s Witches. And understandably.
If you don’t see what the problem is, let’s put it this way: I don’t think anyone would get away today with using images depicting an African American being lynched, or people being herded into trains or gas chambers.
You see my point?
There are much, much better ways to market a product than calling up very disturbing, wrong and shameful pieces of history.
As such, Lost Abbey has apologized and is holding a contest for a new label.
Included is a well-done video that provides a brief history lesson for the rest of us.
Freeman Presson said
Thanks. That was made of purest Win.
Lyntha Tye said
When I saw the label, I was like “what the…” It didn’t look right at all. It’s good to hear that the company is willing to change it. Thanks for the informative video. I enjoy watching it
Pagan Cowboy Joe said
Great article, great vid. As a pagan and a lover of fine beer, i give this article many thumbs up. As many as I can muster, which right now is two (but they are at least enthusiastic).